D2C founder
You sell your own product and want it named when shoppers ask AI what to buy.
- “best merino base layer for hiking”
- “is {brand} worth it”
Cohort 1 open · 5 brands max
Own your category in AI shopping answers
Get your products cited and recommended in Google AI Overviews and ChatGPT. A 5-week live program: hands-on implementation, measurable visibility gains in 90 days.
Cohort 1 starts 10 Nov 2026. Enrolment closes 6 Nov 2026.
- 5 weeks
- Live workshops
- Google AI Overviews + ChatGPT
- 5 brands max
Who this is for
Brands whose shoppers ask AI what to buy.
Four kinds of teams get the most from the program. Each card shows the kind of prompts you will learn to win.
eCommerce or growth manager
You own traffic and revenue targets and need a channel you can measure and report on.
- “best running shoes for flat feet”
- “waterproof hiking boots under €150”
Shopify or WooCommerce brand
Your store runs on a standard platform, so schema, feeds and copy are changes you can ship yourself.
- “best natural deodorant that works”
- “eco-friendly yoga mat for hot yoga”
Multi-SKU retailer
You carry many products and categories, and shoppers compare them before they buy.
- “{product X} vs {product Y}”
- “best gift for a coffee lover under €50”
Curriculum
A warm-up week, then 5 weeks of implementation.
Google AI Overviews first, for quick results. ChatGPT next, for the longer build. Every week ends with something shipped.
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Week 00
Getting started
- Connect your store and set up your RankRush workspace.
- Seed your first product and category prompts.
- Set up tracking so every later change can be measured.
Outcome: your workspace, ready.
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Week 01
Categories, products and buyer prompts
- Map your categories and hero products.
- Write the prompts shoppers actually use: "best {product} for {use}".
- Add comparison prompts and gift and budget queries.
Outcome: a 100-prompt buyer set.
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Week 02
Your baseline on AI Overviews and ChatGPT
- Find which of your prompts trigger an AI Overview, and who gets cited (RankRush scans AI Overviews for you).
- Check what ChatGPT and ChatGPT Shopping answer for the same prompts.
- Measure your share of voice against 3 competitors.
Outcome: your baseline report.
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Week 03
Winning AI Overviews (quick wins)
- Product, Offer and Review schema, and a clean Merchant Center feed.
- Answer-first product and collection copy, plus FAQ blocks.
- Work through your RankRush audit fix list.
Outcome: your top 20 fixes shipped, and your first new AI Overview citations.
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Week 04
Winning ChatGPT
- The sources ChatGPT trusts: reviews, Reddit, "best of" lists, creators and affiliates.
- Product data for ChatGPT Shopping.
- Comparison pages that answer the questions shoppers ask.
Outcome: a published comparison page and an outreach plan.
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Week 05
Measurement and scaling
- AI Overview clicks in Google Search Console.
- ChatGPT referral traffic in GA4.
- Scaling the content that worked across more products and categories.
Outcome: your 90-day roadmap: AI Overviews first, then ChatGPT.
Weekly format
About 4 to 5 hours a week, all recorded.
1h live workshop
Each week opens with a hands-on session on that week’s topic.
1h live Q&A
Bring your store, your prompts and your blockers. We work through them together.
Guides and checklists
Every workshop comes with a written guide and a checklist you can reuse.
Assignments in RankRush
You do the work on your own store inside RankRush, not in a sandbox.
Your instructor
Gabe Giro, co-founder of RankRush
Gabe is an engineer who runs RankRush’s done-for-you GEO service. The program teaches the same process his team uses on client engagements.
Fit
We’re selective about who joins each cohort.
Perfect for
- eCommerce brands selling their own products online
- Teams that will ship changes to their store every week
- Founders and marketers who want a measurable new channel
- Brands already ranking on Google that want to show up in AI answers
Not for
- Agencies (there is a separate agency track)
- Passive course-watchers
- Teams that won’t implement the changes
- Anyone looking for short-term AI hacks
- Marketplace-only sellers without their own store
Pricing
Included with Pro.
The accelerator is not sold separately. Subscribe to Pro and apply for a seat in Cohort 1.
Included
Included with Pro
The program is part of the Pro plan. There is nothing extra to buy.
€139/mo
Monthly plan, cancel anytime. See all plans and current prices
- Full RankRush platform access
- A seat in Cohort 1
- All workshop and Q&A recordings
- No long-term contract
Next cohort
Seats are limited.
Each cohort is capped at 5 brands. Enrolment closes on the date below, or earlier if the seats fill up.
Cohort 1
Starts · enrolment closes · 5 brands max
FAQ
Questions brands ask us.
What if I miss a live session?
Every workshop and Q&A is recorded and posted within 24 hours. You can catch up at your own pace and bring questions to the next live Q&A.
Does this work for my category?
The program is built for eCommerce brands that sell their own products online, from apparel and outdoor gear to beauty, home and food. If shoppers ask AI what to buy in your category, the method applies. Book a short call and we will tell you honestly if it is a poor fit.
Do I need technical skills?
No. If you can manage your store, you can do this. The schema and feed work is shown step by step for Shopify and WooCommerce, and the rest is copy, content and outreach.
Why only Google AI Overviews and ChatGPT?
They are the two engines with the most impact for shoppers. AI Overviews builds on your existing Google rankings and already-indexed product pages, so it is the fastest place to see results. ChatGPT, including ChatGPT Shopping, takes longer to build and comes second. Gemini and Perplexity are tracked in RankRush but not taught in the program.
What results can I expect?
It depends on how much you implement, how competitive your category is and where you start. We do not guarantee citations or rankings. You will leave with a baseline, shipped fixes and a way to measure what changed.
Is there a size limit?
Yes. Each cohort takes a maximum of 5 brands, so every brand gets real time on its own store in the live Q&A.
What if I cancel?
The program comes with the Pro plan, which is monthly. If you cancel, you lose platform access. The recordings are yours to keep.
Run an agency? See the Agency track →