Define your brand entity with Organization markup: logo, url, sameAs profiles, contact
| Impact | Evidence | Applies to | Last checked |
|---|---|---|---|
| Medium | Official guidance | Google, Bing, Gemini | Oct 30, 2026 |
Why it matters
Organization is a supported Google feature used for logos and knowledge panel details. Bing's 2026 grounding guidance asks for clear, consistent entity names. Linking official profiles via sameAs helps engines tie mentions across the web to one entity.
How to do it
- Add Organization JSON-LD on the homepage with name, url, logo and sameAs links
- Use the exact same brand name across site, profiles and directories
- Add WebSite markup with your site name so Google can show it in results
Sources
- Structured data markup that Google Search supports · Google Search Central, Oct 16, 2026
- Bing Adds GEO To Official Guidelines, Expands AI Abuse Definitions · Search Engine Journal, Feb 27, 2026
Change history
| Date | Change | What changed |
|---|---|---|
| Oct 30, 2026 | Added | Added to the rulebook. |
Checked against its sources every Monday. Only content changes are listed.