Publish original data and first-hand findings that others will cite
| Impact | Evidence | Applies to | Last checked |
|---|---|---|---|
| High | Official guidance | Google, Bing, ChatGPT, Perplexity, Gemini, Claude | Oct 30, 2026 |
Why it matters
Google's 2026 AI guide tells site owners to offer a unique point of view and not recycle what others have said, and it describes AI answers as grounded in retrieved pages. Original data gives engines a fact they can only attribute to you, and it earns links and mentions from other publishers.
How to do it
- Turn internal data, surveys or benchmarks into a page with clear methodology
- Put the headline numbers in plain text near the top, not only in charts
- Update the dataset on a schedule and keep the URL stable
Sources
- Optimizing your website for generative AI features on Google Search · Google Search Central, Jul 10, 2026
Change history
| Date | Change | What changed |
|---|---|---|
| Oct 30, 2026 | Added | Added to the rulebook. |
Checked against its sources every Monday. Only content changes are listed.