Choose Nightwatch if you need
- more AI engines on the entry plan ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews (pricing page). The feature pages also claim Microsoft Copilot. No Grok, Meta AI or DeepSeek found. Every plan gets the same engines; the cap is prompts and answers.
- agency and white-label features Unlimited client workspaces from one login. White-label reports on Professional and above.
- broad integrations Google Search Console, Google Analytics, Looker Studio (Pro+), REST API (Pro+), SEO MCP server, Chrome extension, webhooks.
- team seats Marketing says 'unlimited team seats, no per-seat fees' on all plans, but the pricing comparison table ticks unlimited seats only from Professional up.