Claude SEO & AEO rules

Claude searches the web through Claude-SearchBot and cites what it finds. These rules decide whether Claude can read and cite you.

Reviewed Oct 30, 2026 · next review Nov 2, 2026

Rules in force 13 of 42 apply to Claude
High impact 8 fix these first
Official 77% 10 from engine docs
Retired 1 for Claude

Impact split

  • High impact 8
  • Medium impact 4
  • Low impact 1

Claude rules by area

Share of each area that applies to Claude

Crawling & indexing 5

01 High impact

Allow OAI-SearchBot, PerplexityBot and Claude-SearchBot in robots.txt if you want AI citations

Each AI engine runs a dedicated search crawler that decides whether your pages can be shown and linked in answers.

02 High impact

Treat training bots and search bots as separate robots.txt decisions

GPTBot, ClaudeBot and the Google-Extended token control model training, while OAI-SearchBot, Claude-SearchBot and Googlebot control search visibility.

03 High impact

Audit your CDN and WAF bot settings; they can block AI crawlers that robots.txt allows

Since July 1, 2025 Cloudflare blocks known AI crawlers by default on new domains, and other WAFs ship similar bot rules.

04 High impact

Ship primary content in the initial HTML; most AI crawlers don't execute JavaScript

Google renders JavaScript but queues it, and still recommends server-side or pre-rendering.

11 Low impact

Don't rely on robots.txt to stop ChatGPT-User or Perplexity-User; they fetch on a user's behalf

OpenAI says robots.txt rules may not apply to ChatGPT-User, and Perplexity says Perplexity-User generally ignores robots.txt, because a person requested the fetch.

Content & E-E-A-T 1

12 High impact

Publish original, first-hand content that adds something the rest of the web hasn't said

Google's helpful content guidance and its 2026 generative AI guide both say the same thing: content created for people with first-hand experience wins, and recycled summaries do not.

On-page 2

19 Medium impact

Organize pages with one clear H1 and descriptive H2/H3 sections that match real questions

Google's 2026 AI guide recommends clear paragraphs, sections and headings for readers, and lists headings as a title link source.

AI answers & citations 4

32 High impact

Put the direct answer and key facts near the top of a single-topic page

Bing's February 2026 guidelines say single-topic pages are more likely to be selected as grounding sources and recommend placing essential information near the top and stating facts directly so they can be verified.

33 High impact

Publish original data and first-hand findings that others will cite

Google's 2026 AI guide tells site owners to offer a unique point of view and not recycle what others have said, and it describes AI answers as grounded in retrieved pages.

36 Medium impact

Back claims with statistics, expert quotes and cited sources

The Princeton GEO paper (KDD 2024) found that adding statistics, quotations and source citations raised visibility in generative engine responses by up to 40% on its benchmark, while keyword stuffing did not help.

38 Medium impact

Measure AI visibility with first-party reports plus prompt tracking across engines

Google's Search generative AI performance reports (June 2026, global since August 31, 2026) show impressions from AI Overviews and AI Mode, and Bing's AI Performance report (February 2026) shows Copilot citations and grounding queries.

No longer works 1

Don't expect llms.txt to raise rankings or AI citations

Do insteadKeep an llms.txt only if you have docs that coding agents read