Choose AthenaHQ if you need
- AI traffic and revenue attribution GA4 + GSC integration 'to connect AI visibility with site traffic'; 'AI Search Value' is a modelled $ estimate, not conversion attribution; reviewers note no conversion tie-in by default
- more AI engines on the entry plan Starter/Enterprise: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI, Mistral (11 models) + more on request. Free Essential reportedly limited to ChatGPT, Perplexity, AI Overviews, Gemini, Copilot
- agency and white-label features Group dashboards across many websites, group billing, custom roles; agency partner program with discounted licenses and client leads; public report links. White-label not documented
- broad integrations GA4, GSC, Google Ads, Shopify, Webflow, Wix, Framer, WordPress, Payload, Sanity, Contentful, Looker Studio, Power BI/Fabric, Slack reports, Slack bot (Enterprise), MCP
- team seats Unlimited members on all plans incl. free
- alerts and scheduled reports Scheduled Slack PDF reports weekly/monthly/quarterly; report builder. Metric alerts not documented
- security certifications SOC 2 (Type II claimed on pricing), GDPR compliant, DPA published; SAML SSO + audit logs on Enterprise. EU residency not stated